optimise IT

CLIENT: Resene
PROJECT: ETint reduces costs and improves competitiveness

Kiwi company Resene is recognised globally as being at the forefront of the paint manufacturing industry in its commitment to innovation and the production of environmentally sustainable products. A unique tinting application developed for Resene by Optimation is playing a vital role in helping the company realise its business vision.

The ETint application enables fast, accurate paint tinting at point-of-sale and makes the complex paint tinting process simple and accurate. Resene CIO Tim Simpson explains that one of the keys to Resene's success is its ability to supply a broad and flexible colour range. Behind the scenes, this requires a system that can process a vast range of chemical and mathematical formulas, and the smallest inaccuracy can result in a costly tinting mistake.

"ETint is designed to eliminate the technical and logistical challenges of providing such a large colour range, including matching customers' paint samples and making up custom paint tints. ETint is also delivering environmental benefits and enabling us to reduce our costs," says Simpson.

See more customer case studies