4 April 2016

Alex Bouma appointed CEO of the Optimation Group

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Leading ICT provider Optimation is excited to announce an evolution in its leadership with former GM at Optimation, Alex Bouma, being appointed as CEO.

Alex joined Optimation from HP in 2014 and in the last two years has overseen a doubling of the client base. Under Alex’s stewardship, Optimation secured two major outsourcing contracts for software development and support, which together are expected to generate in excess of $50 million in revenue over the next 4 years.

“These are exciting times to be picking up the reins of the Optimation Group” said Alex.

“Our key business segments in New Zealand are now at critical mass with a top leadership team in place, opportunities emerging in Australia with our new business development focus over there, and a number of ventures and partnerships that hold the promise of really accelerating our Group to becoming one of New Zealand's top Services companies”.


Alex has over 20 years senior leadership experience, having held multiple senior roles in the ICT industry. He has been focused on driving investment and growth with multi-nationals in New Zealand and Australia, as well as taking an active role in many initiatives designed to develop high growth potential New Zealand companies. This includes serving as a founding member of the advisory board at NZi3, previous involvement with HITLab, and the University of Canterbury. As a committed Cantabrian, he has also focused on initiatives to develop skills, capability, and regional resiliency as part of the Christchurch earthquake recovery and rebuild response by chairing the Canterbury Employment and Skills Board.

Alex went on to say “I’m thrilled that Neil will remain in his governance role as Chairman and have responsibility for the Ventures division and inorganic growth. I’m sure this will be a great success”.

Founder and Executive Chairman, Neil Butler will remain as Executive Chairman of the Optimation Group, maintaining his governance role. He has responsibility for the Ventures division and inorganic growth, and continues to work with ICT sector groups, undertaking some independent directorships and mentoring.

Optimation Ventures was created to pursue global opportunities for business transformation through digital innovation. It has experienced recent successes including the launch of eLife LLC, a revolutionary US Life Insurance distribution business providing straight through on-line Life Insurance sales from enquiry to policy issue in under 15 minutes. 

The Optimation Group is an entity with three operating divisions: Optimation in New Zealand, Mentum Systems in Australia and Presto as our Talent Supply Solutions. The Group is on a strong growth trajectory and has approximately 250 staff operating across New Zealand and Australia.