Meet the Optimation Leadership Team
Richard Wyke - Chief Executive Officer
Richard is a digital and technology leader with a strong record of delivering business outcomes in complex, regulated environments.
He has held senior executive roles across product, technology, and digital transformation. Leading the global scaling of digital platforms, building innovative fintech systems, and integrating AI to improve customer experience. He has also been repeatedly recognised among New Zealand’s top CIOs for innovation, data-driven strategy, and value creation.
Known for his transparent, collaborative style, Richard focuses on business-led, secure, and outcomes-driven use of AI and modern digital platforms.
Cherrie Wheeler - General Manager, Presto
Scarlett Maddock - Head of Digital Enablement
A passionate people leader with a customer-centric mindset, Scarlett’s 15 years + in the tech sector has taken her from London to New Zealand. Leading the digital analysis and design practice here at Optimation, Scarlett brings her knowledge of systems thinking, analysis and service design to connect people and technology to deliver Business outcomes.
Scarlett’s specialism is understanding and designing for complex eco-systems with legacy systems, creating simple and comprehensive customer journeys through a collaborative, facilitative practice of design leadership.
Sarah Codling - Head of Delivery
Sarah leads our delivery function, steering complex, high-stakes technology programmes from vision through to reality. She brings the same care to the people in the room as she does to the plan.
Over the last 8+ years, she has led new technology, replatforming, and migration programmes across finance, education, proptech, marketing, data analytics, and more. She has also guided organisations through major digital transformations, from embedding AI into everyday productivity to bringing agentic solutions to life.
Sarah takes pride in ensuring ambitious programmes land exactly as promised. Drawing on a background in product management and customer experience, her approach is innovative, collaborative, and firmly pragmatic - grounded in best practice, but always ready to adapt, balancing pace with precision while keeping the client at the heart of every decision.
Caroline Angel - Head of Operations
Caroline is an experienced operations professional with a background spanning international trade and development, financial services, entertainment, and IT. Known for bringing clarity and structure to complex environments, she combines process improvement, project coordination, and strategic planning with a collaborative, people-first approach that keeps teams aligned. At Optimation, she channels these strengths into ensuring the business runs at its very best.
Before joining Optimation, Caroline led post-merger integration at Autodesk and Moxion over three years, and progressed from Operations Coordinator to Practice Lead for Delivery Operations at Datacom. Earlier in her career, she gained experience at New Zealand Trade and Enterprise and Fisher Funds. She holds a Bachelor of Arts in English and History from the University of Auckland and is an ICAgile Certified Professional.
Outside of work, Caroline loves to travel, stays active through Pilates, and is an avid reader.