Application design, development and integration

Application design

What we do

At Optimation, we’re committed to making a difference fast by delivering elegant, practical applications that let you capitalise on new opportunities and thrive in the face of change. Our expertise in traditional development, low-code development, rapid prototyping and agile techniques means we achieve fast time-to-benefit, so you can see the value you’re getting from the early stages of every engagement. Scale is no problem: We’re equally comfortable starting small with a proof-of-concept or developing large-scale business critical applications. If complex legacy systems are blunting your competitive edge, we can unleash innovation by bringing rich new digital capabilities to old software.

From large enterprises and government departments through to small businesses and start-ups, people trust Optimation to come through for them when it comes to application development. Hard-won experience has taught us how to help customers navigate and overcome the obstacles to project success, from political and public scrutiny of high-profile transformation programmes, through to the difficulties posed by complex legacy environments, tight budgets, short timeframes, and limited in-house skills. Over 26 years (and counting!) we’ve successfully completed thousands of projects across most sectors and our team has built up a wealth of specialist technology and domain expertise in government, finance, telecommunications, utilities, health and education.

Optimation customers respect our flexibility and open-mindedness, as well as the breadth and depth of our capabilities. In short, we never come in with a solution looking for a problem. Instead, we learn about your business, get clear about what you want to achieve, and ensure we understand the constraints and risks you need to manage. Then we work together with you to come up with the right solution. That could be a bespoke development, implementation of off-the-shelf software, integrating cloud services into your operation, or end-to-end management of your application environment throughout the software lifecycle.

How we deliver

Just as we won’t try to sell customers on any particular technology platform or piece of software, we aren’t hung up on a single way to deliver solutions. Our team is well-versed in adaptive and rapid application development (RAD) – or as we like to think of it, ‘agile on steroids’ – as well as in more traditional techniques and methodologies.

Using the OutSystems platform for low-code development and rapid prototyping of mobile and web apps, we can visually develop your entire application, integrate it with existing systems, and add your own custom code as needed. This approach drives rapid, low-risk digital transformation and application modernisation. We also have strong capabilities in agile and DevOps methodologies that support iterative development and continuous deployment. And if traditional waterfall methodology makes sense for your project, that’s in our kit bag too.

If your business depends on enterprise solutions like those from SAP, Oracle and Microsoft, Optimation also offers a unique local-global outsourcing model that lets you tap into world-class capabilities that scale up or down as you need them. At the same time, you have the security of a direct contractual relationship with Optimation for robust risk management and strong governance. Large customers like the Department of Corrections and Vodafone appreciate the scale, resource flexibility and highly competitive cost models our approach provides.


  • Expertise across Java, Microsoft, and open source environments
  • Rapid prototyping and Rapid Application Development using OutSystems low-code platform
  • Agile development and project management
  • Waterfall development and project management
  • DevOps: continuous deployment and continuous integration
  • Test driven design and test automation
  • Apps and services for international and multilingual markets
  • Integration of cloud services such as Shopify, Paypal, Microsoft Azure, Amazon Web Services (AWS), cognitive services, biometrics
  • Integration and optimisation of enterprise-scale solutions from Oracle, Microsoft, SAP and other leading vendors
Ready for better business?