Resene ETint application showcased in iStart
21 January 2010
The latest issue of iStart magazine highlights the business benefits kiwi paint pioneer Resene has gained with an innovative software application developed by Optimation.
The ETint custom paint tinting solution is vital to enabling Resene realise its goals of reducing costs and waste, increasing environmental sustainability, and improving its competitive positioning in local and trans-Tasman markets.
“The breadth and flexibility of our paint range is key to our success as a business, and to attracting and retaining customers,” says Resene CIO Tim Simpson.
“ETint is designed to eliminate the technical and logistical challenges of providing such a large colour range, including matching customers’ paint samples and making up custom paint tints. ETint is also delivering technical and environmental benefits, and helping us to reduce our costs.”
The ETint system is used across all 70+ Resene shops in New Zealand as well as in numerous resellers including Mitre 10 Mega stores. It plays an important role in increasing Resene's competitiveness against other manufacturers.
"For stores like Mitre 10 Mega that sell a range of paint brands, the ease-of-use, flexibility, accuracy and significant reduction in wastage delivered by ETint will make Resene paints much more attractive for both the stores and their customers. That will give Resene a competitive edge."
Read the full story at iStart.
Download a copy of the Resene case study (PDF,341Kb).
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