Business Intelligence

Driving value through business intelligence and rich insights


Today, your organisation is generating more information than ever through business-as-usual activities.

At the same time, new channels of engagement are creating exponential growth in the volume and variety of data available.

All that data is a major business asset, but only if you can capture it, analyse it, and use it to drive business value. Optimation’s Business Intelligence practice works with you to turn your data into a profit centre. We help you use business intelligence to understand how to improve your future, rather than merely report on your past.

What we do

We assess the state of Business Intelligence in your organisation, using the Gartner BI Maturity Model for reference. We then tailor a governance model and BI Roadmap to fit your requirements and business drivers. 

Many BI operations are stuck with outdated approaches to BI software development, making them inflexible, unnecessarily expensive, and risky. Optimation uses a Continuous Integration and Continuous Delivery (DevOps) approach for all development, treating Business Intelligence as first-class software. Automation, from source control through to testing and release, makes BI reliable and repeatable. 

Agile Business Intelligence

Knowledge workers often don’t know what they want until they’ve seen it. Building on our expertise in agile software development, we use an example-driven requirements gathering process - Business Event Analysis and Modelling for star schemas (BEAM*) - to communicate effectively early in the process. This significantly reduces the time and effort involved in refining to the right solutions. We then complete development with a customer-focused, collaborative, and iterative process.

Optimation has experience with a wide variety of big data and integrated data warehouse technologies. We specialise in the Microsoft BI tools, both on premise and in the cloud.


Key Capabilities

  • Translating information into measureable success factors and KPIs
  • Business intelligence maturity and capability
  • Integration of internal and external data sources, including social media data
  • Analytical models and tools including executive dashboards and financial reporting
  • Assessment of availability, quality and accessibility of data

Business Benefits

  • Embed sustainable competitive advantages
  • Identify and test new business opportunities before taking them to market
  • Increase revenue through deeper understanding of your customers, their pain points and how you can help them
  • Improve overall market awareness and intelligence
  • Unlock value within your business by spending more time analysing data rather than simply managing it
  • Create a data driven culture that provides business outcomes based on evidence, not guess work


Here's how our clients are benefiting from business intelligence.

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Directories business

$7.5 million in new revenue within 18 months by integrating several existing datasets then using the intelligence to identify a new market opportunity.

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Call centre operator

75% improvement in call centre productivity by using algorithms to create more effective targeted marketing campaigns.

E-commerce business

Created a new business model by integrating and web-enabling a variety of internal and external datasets to enable customer self-service.


At Optimation, we combine our deep consulting expertise and broader practice capabilities with smart enabling technologies to deliver rapid innovation and improved business performance. Our business intelligence professionals have expertise with leading tools and solutions including:

Microsoft PowerBI

Enable discovery, integration and visualisation for more complete business intelligence and richer insights.

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Google Geospatial

Enable discovery, integration and visualisation of location-based data for more complete business intelligence and richer insights


A collaborative decision management tool that provides real time analysis of operational interdependencies and provides a single source of truth and true enterprise awareness