Celebrating 20 Years 2008: HP Buys EDS And Presidential Politics Get A Taste Of Social Media

Posted by Optimation Editor on 28 September 2012

2008 was a milestone year for a few reasons. One of the biggest was the historic election of Barack Obama as the first black president of the US. For technology geeks, the most interesting aspects of his campaign was the use of social media to engage with voters. Social media was well and truly going mainstream and mass market, and companies everywhere were trying to figure out how if fit into their own marketing and customer service ecosystems.

2008 was also the year when, after months of speculation and rumour-mongering, services giant EDS was finally acquired by HP. EDS had been the largest single supplier of IT services to the New Zealand government but by the time the merger was concluded, that work was going to other vendors. A number of the winners were kiwi companies, underscoring the growing maturity of the home-grown IT services sector.

As part of Air New Zealand’s Innovation & Ventures team, Optimates were making some history of their own in 2008. With their deep expertise in software architecture and development, they were able to contribute to ground-breaking Air New Zealand projects like Grabaseat, mPass, and self-service check in.